Before strategies can be made to combat the issues of data privacy, usage and regulation, there needs to be a common understanding of the key terms, implications and opportunities to use your data for good.

Data is the new oil and it’s yours. I am Your Data is an explainer video that defines and breaks down the main concepts behind personal data – both from the threats and opportunities to use data to benefit all.

What are property rights?
What are data property rights?
What does data privacy mean for me?
What is being done to protect me?

From explaining these questions to answering how does it apply to me, we believe there is a way to use data for good.

This film is a first in a series where we propose a potential solution to ensure the use of your data is more transparent while collectively benefitting everyone.

Learn more about our proposed approach in the National Healthcare Platform (Nationale Zorgbank):