Onno Schellekens, Chairman of The Joep Lange Institute, makes the case for proactively thinking about data management to benefit everyone vs leaving our data to end up in the hands of a few mega-corporations. The digital transformation which radically transformed many sectors, has only sparsely penetrated the Dutch healthcare system. There is a clear need for a digital strategy for healthcare, which improves its management, and can make healthcare smarter, cheaper and more personal.