Dan Ariely

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and founder of the Center for Advanced Hindsight.

He is widely regarded as the world’s leading expert on irrational behavior and has millions of fans worldwide on account of his bestseller Predictably Irrational, his popular TED talks and his column in the Wall Street Journal. He has dedicated his career to understanding the forces that influence our behavior in order to help people live more sensible lives.

The Joep Lange Institute has set up a research partnership with the Center for Advance Hindsight, combining the fields of healthcare and behavioral economics.

What is Dan hoping to achieve with his work?

“There are lots of sad and tragic things happening in the world all around us, and if we stop to think about each of them we have to acknowledge that most of them are men-made. They are our fault.

Sure, from time to time there are natural disasters, but the level of poverty, health, starvation, the environment etc are all on us.

My hope is to move forward on these challenges, and while I am not sufficiently naive to think the we can solve these large challenges, I do believe that it is possible, and in some cases even easy to make progress.”